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origins
abercrombie clothing company was established by David Abercrombie in 1892 and New York lawyer Ezra Fitch was one of his regular customers – buying outdoor clothing for shooting and hunting. At the turn of the century Fitch bought a major share of the company, thus becoming co-founder and in 1904, Fitch’s surname was incorporated and Abercrombie & Fitch came into being. It was a stormy relationship - Fitch saw value in taking the company in the direction of general apparel, while Abercrombie wanted to continue selling professional clothing and accessories to professional outdoorsmen. Finally, after many arguments, Abercrombie sold his share in the company to Fitch in 1907 and returned to manufacturing outdoor goods.

Signature style

The A&F brand is defined as using ‘the finest cashmere, pima cottons, and highest quality leather to create the ultimate in casual, body conscious clothing’. Along with ‘implementing and/or incorporating time honoured machinery and techniques in order to produce the most exclusive denim ever created’, these two statements define how Abercrombie & Fitch sees its place in the market.

Why we love them

There is something quintessentially American about the brand. wholesale Abercrombie is good for people,See a ‘Crombie from half a street away and you know the style immediately. abercrombie clothing is not just in the distressing, although that often makes the clothes look like comfortable things you’ve had for months, even straight from the shelf, it’s in the detailing: the flat turned seams and the dropped shoulders, and the careful attention to decreasing/increasing American teen sizes that allows everybody from the skinny chick to the fat kid to find a polo-shirt that feels just right.

They even have their own slang:

An Abercrombie zombie is a man or wom an, boy or girl who only ever wears abercrombie clothing
An Abercrombie & Fitch witch is a woman (often a bit older than the average buying age for their lines) who wears t he brand all the time because she’s scared she’ll lose her looks and popularity if she doesn’t. wholesale Abercrombie
Dissenting views


They have often been criticised for sexualising young people and children, for the levels of music in their stores (it’s supposed to be 80 decibels, tests in the USA in 2006 found thirty stores playing it at 90+ decibels, which causes permanent damage to the ears) and their All-American styling which has led to discrimination cases being brought against the company by non-white, non-American people who believe they have been refused employment or promotion because they didn’t fit the brand ‘style’. So far, all cases have been settled out of court.

abercrombie clothing billboard courtesy of daniel spils!
]]> http://www.Wholesale-area.com/default.asp?id=12 your@email.com(admin) Mon,25 Aug 2008 03:11:06 +0800 http://www.Wholesale-area.com/default.asp?id=12 Christian Audigier clothing]]> http://www.Wholesale-area.com/default.asp?id=11 your@email.com(admin) Sun,13 Jul 2008 11:26:42 +0800 http://www.Wholesale-area.com/default.asp?id=11

The embroidered detailing could get overwhelming at first glance but as I found myself getting hypnotized by it’s awesomeness, it’s really not that bad. Not at all. ]]> http://www.Wholesale-area.com/default.asp?id=10 your@email.com(admin) Sun,13 Jul 2008 11:23:59 +0800 http://www.Wholesale-area.com/default.asp?id=10
How does Christian Audigier, the IT designer these days among celebrities with his funky hats, beanies, bold screenprint shirts and even glorious purses for Women, celebrates his 50th birthday? With a huge party of course. With famous friends nonetheless.


more pic from:http://www.sheknowsbest.com/christian-audigier-50th-birthday-celebration/]]> http://www.Wholesale-area.com/default.asp?id=9 your@email.com(admin) Sat,12 Jul 2008 09:50:56 +0800 http://www.Wholesale-area.com/default.asp?id=9 Be the first to comment on this article...
If the ornate artistry of the tattoos on Angelina Jolie in the summer action thriller, Wanted, (both her real life tats and the temporary ones for the movie) have you jonesing to ink your body – but there is that little matter of the pain, not to mention the lifelong commitment – you can now consider a stylish alternative.

One of the hottest tattoo artists, California's Ed Hardy, famous for his colourful vintage burlesque tattoo prints, recently launched a swimsuit collection with designer Christian Audigier.

Hardy's colourful, tattoo-styled swimsuit prints are augmented with crystals and metallic foil, making for some really glamourous bikinis and one-piece suits that are best seen poolside rather than braving any kind of surf.

From $150, available at Blackline Studios, 577 King St. W.

zz from:http://www.thestar.com/article/458243]]> http://www.Wholesale-area.com/default.asp?id=8 your@email.com(admin) Sat,12 Jul 2008 09:46:05 +0800 http://www.Wholesale-area.com/default.asp?id=8 Ed Hardy Brands
In 2002 Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art. Hardy appreciated the Asian sensibilities of the Ku collection and a license agreement was signed. Within two years, the collection had drawn the interest of large clothing companies. A decision was made by Hardy and Ku USA to form Hardy Life LLC, which holds the trademark ownership as well as the copyrights.

In 2004 Christian Audigier[2], licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. There are currently at least six Ed Hardy stores, located in Dubai, Los Angeles, Tucson, New York, Singapore and Sydney. Ed Hardy Designs also markets an energy drink, available in several different flavors.

In November of 2006 Hardy paired up with Andrew Sutton to produce FDA Certified temporary tattoos based upon his designs[3].

Today, the Ed Hardy line is sold in high end boutiques and high end department stores such as Nordstrom, Bloomingdale's and Macy's Herald Square.

Don Ed Hardy


He is an American tattoo artist born in Iowa in 1945. He moved to Costa Mesa, California before he was one year old. Hardy was the first Western tattoo artist to incorporate Japanese tattoo aesthetic and technique into his work and is an accomplished fine artist, as well.

Don Ed Hardy spent his youth in the Southern California community of Corona del Mar.
After high school Hardy attended and graduated from the San Francisco Art Institute, receiving his B.F.A. in Printmaking in 1967[1]. While he was in school his interest in tattooing re-emerged and he started learning to tatt001, studying with artist Phil Sparrow of Oakland. It was during this time that he was married for the first time, as well.

Following college, and bankrolled by his brother-in-law, James Mann, Hardy opened his own tattoo shop, Dragon Tattoo, in Vancouver, British Columbia.

In 1969, Hardy struck up a correspondence with Sailor Jerry, who at the same time was corresponding with Japanese tattoo artist Kazuo Oguri (Professional name: Horihide, aka Gifu Horihide). Hardy had always been interested in Japanese art and tattooing, and in 1973 Hardy accepted an invitation from Horihide to come to Japan and study Irezumi (Japanese tattooing) while working in his studio. Hardy and his second wife, Francesca Passalacqua, spent six months immersed in the technique and culture that surrounds tattooing in Japan.

In 1977 he partnered with tattooist Bob Roberts and opened the Tattoo City in the Mission District of San Francisco. The next three years were busy and tumultuous for Hardy.

In 1982 Hardy and his wife formed Hardy Marks Publications. Under this marque, they began publishing the five book series Tattootime, notable for the high quality of both the articles and the full color images inside.

Today Hardy is in semi-retirement when it comes to tattoos, but oversees his San Francisco studio, Tattoo City, having closed Realistic and re-opened Tattoo City as a multi-artist studio in 1999. Since the 1980's, he has concentrated heavily on non-tattoo based art forms, especially printmaking, drawing and painting.




]]> http://www.Wholesale-area.com/default.asp?id=7 your@email.com(admin) Thu,10 Jul 2008 11:53:40 +0800 http://www.Wholesale-area.com/default.asp?id=7 Michael Jackson hasn’t had a hit in a while, but instead of working on his next platinum album, he’s turning his eye towards fashion! The King of Pop has teamed up with Ed Hardy designer — and pal — Christian Audigier to launch a new line this fall. Audigier tells PEOPLE of the collaboration, “It’s the merging of the King of Pop with the king of fashion. Something explosive is going to happen.” As for Kitson owner Fraser Ross, who has already committed to carrying the line exclusively at launch, he tells PEOPLE that he has faith in the new line because “Michael Jackson is an international pop icon who has had a huge following throughout his career. I think people will think it’s hip to wear his line. Through all his ups and downs people still love him. He still has a huge fan base.” Tell us: Will you wear Michael Jackson’s new clothing line?]]> http://www.Wholesale-area.com/default.asp?id=6 your@email.com(admin) Thu,10 Jul 2008 01:03:48 +0800 http://www.Wholesale-area.com/default.asp?id=6
The print advertisements will be featured in premier national fashion publications, such as Vogue, Teen Vogue, Vanity Fair, Harper's Bazaar, Elle, Lucky, InStyle, Maxim, and GQ, as well as several regional luxury lifestyle publications, such as Ocean Drive, Gotham, Angeleno, and LA Confidential.

Under the direction of True Religion founder, chairman, chief executive officer and creative director Jeffrey Lubell, the women's ad images were shot in Malibu, California by photographer Ashley Barrett, whose clients include Dior, Bloomingdale's, Elle, and Women's Wear Daily.

The women's ads showcase supermodel Marisa Miller, a Victoria's Secret Angel and the 2008 Sports Illustrated Swimsuit Edition cover girl, in True Religion's premium denim, distinctive knits and sportswear, swimwear, footwear and accessories. The men's ads feature the Nathan Giant Big T in the newly introduced Blacklight denim group.

"For our inaugural advertising campaign, we wanted to capture the hippie-bohemian-chic spirit of True Religion," said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. "We are pleased to have Marisa Miller as the face of True Religion in this campaign, as she epitomizes the look of our brand. This campaign also shows how we are expanding our line, with handbags, footwear, swimwear and headwear all coordinated from a single design vision."

"Our advertising campaign in top-tier fashion magazines will bolster True Religion's position as a premier luxury brand," said Michael Buckley, president of True Religion Apparel, Inc. "We are confident that our advertising investment of nearly $2 million will increase awareness of the True Religion brand and translate into sales growth across all of our sales channels."
  
True Religion Apparel Inc

]]> http://www.Wholesale-area.com/default.asp?id=5 your@email.com(admin) Tue,08 Jul 2008 07:11:23 +0800 http://www.Wholesale-area.com/default.asp?id=5
The Dsquared2 fashion clothing line was created about ten years ago by Dean and Dan Caten, a pair of Canadian brothers interested in clothes design. The brothers migrated to fashion-capital Milan, Italy where they debuted 35 pieces of clothing for their first men's collection just four years after arriving in Italy. The brothers debuted their first women's collection four years ago.

Since the launching of both lines, Dsquared2's designer clothes have been spotted on the likes of pop-queen Madonna, who asked the brothers to design the entire wardrobe for one of her tours after spotting Dsquared2's logo on the butt of a friend. Boyband-gone-badboy Justin Timberlake has also been seen wearing Dsquared2's clothing. This has helped build rapport for the fashion brand, adding visibility and cachet to the label.

Today, their glamorous runway fashion shows continue to excite the fashion media.

The Look of Dsquared 2 fashion:

Dsquared2's clothing looks sexy and sophisticated while being rugged and relaxed, Dsquared2 looks just as good dressed up at a club or dressed down at a neighbor's party.

How to Wear Dsquared2 fashion:

Here are five easy and trendy ways to incorporate the Dsquared2 look into your wardrobe.

1. Dsquared2 White Sneakers (SN410571C)

White sneakers are so retro, they're cool. Nothing says "trendy" like a perfectly clean, white pair of sneakers. They go great with a suit, dressing it down a bit without looking sloppy. They also look sharp with a pair of khaki shorts or a pair of Dsquared2's ultra-low-rise denim jeans. Wear the jeans and white sneakers with a black Lacoste retro-fit polo shirt and you're screaming "attitude," in a very suave and couture way.

2. Dsquared2 Three Button Blue and White Jacket
With its notched collar, which is the only type of collar a sophisticated man should wear, this blue-with-white-stripes jacket is worth every penny of its $1500 price. Its slim cut and sports three buttons, keeping you looking sharp whether paired with a pair of dress pants and brown Gucci shoes in the office, or worn with Dsquared2's black distressed jeans and Prada slip-on shoes at a wine-tasting party. Wear a dark polo shirt underneath with a skinny tie ($24 at American Eagle) and you'll ooze confidence and style in a casual, yet sophisticated, manner that only the most fashionable can do.

3. Black zip-up Dsquared2 jacket

When the weather gets a little crisp outside, as it is known to do in Canadian party-city Vancouver, British Columbia, pull on this black Dsquared2 jacket over a sheer Armani Exchange t-shirt and you're ready for the raves. Its warm without being stifling, and slim so that you don't look fat around your stomach (you have been doing crunches, haven't you?). Made in Italy, how much cooler can you be in such a warm setup?

4. Dsquared2 slim, low-rise denim jeans

Dsquared2 is known for its low-rise jeans that are almost obscene in their low cut. Get a pair in a dark-blue wash and with bleached-white fading above the knees and on the pockets. Its clean and distressed at the same time, the perfect match! Pair these pants with a brown leather belt (go for a big metal buckle), a pair of bright Converse shoes, some plastic black-framed eyeglasses and a black turtleneck; you'll look like everything Steve Jobs isn't: A super trendy, high-fashion creative professional. Be sure your shirt isn't too short, or else you'll be flashing all the skin these low-rise paints fail to cover (Hint: You might have to shave down there).

5. Dsquared2 "Locker Room Access" t-shirt

Dsquared2's t-shirts are so comfortable, you might forget you're wearing them; go for any shirt from this clothing brand, or shoot for some of their subtle humor like this "Locker Room" shirt. Its perfect for the gym (and the locker room). Wear it with some hot Quicksilver surf shorts to the pool, and don't forget some signature Prada sunglasses to complete the tanned look.
]]> http://www.Wholesale-area.com/default.asp?id=4 your@email.com(admin) Mon,07 Jul 2008 10:40:09 +0800 http://www.Wholesale-area.com/default.asp?id=4
In the winter of 2002, True Religion debuted its denim products from its Los Angeles base. It now produces jackets, blazers, sweatshirts and t-shirts, in addition to jeans.

Defining characteristics include pockets with horseshoe-shaped stitching, pictures of Buddha playing the guitar, and twisted inseams. True Religion Jeans are very noticable because of the thick stitching and bright horseshoe on the butt pocket. True religion jeans sell for about $250

True Religion has boutiques in Atlanta, Chicago, Dallas, Houston, San Jose, Short Hills, Las Vegas, Los Angeles, New York City, Miami, Tysons Corner, VA, Arlington, VA, Boston (Spring 2008), Beachwood (Spring 2008), Philadelphia (Spring 2008), and Pittsburgh (Fall 2008). The flagship store is located in Manhattan Beach, California. True Religion can also be purchased from such high-end department stores as Bloomingdale's, Nordstrom, Neiman Marcus, and Saks Fifth Avenue.

They are a publicly traded company listed on NASDAQ as TRLG.

P.S.:
But do you know that True Religion only have 163 employees?
At first, I can not believe this.
How 163 people create the popular jeans brand all over the world?

I think this is the key power of the US economy.
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