origins
abercrombie clothing company was established by David Abercrombie in 1892 and New York lawyer Ezra Fitch was one of his regular customers – buying outdoor clothing for shooting and hunting. At the turn of the century Fitch bought a major share of the company, thus becoming co-founder and in 1904, Fitch’s surname was incorporated and Abercrombie & Fitch came into being. It was a stormy relationship - Fitch saw value in taking the company in the direction of general apparel, while Abercrombie wanted to continue selling professional clothing and accessories to professional outdoorsmen. Finally, after many arguments, Abercrombie sold his share in the company to Fitch in 1907 and returned to manufacturing outdoor goods.

Signature style

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Christian Audigier clothing

Take a look at this Ed Hardy Embroidered Leather Jacket. The signature-tattoo screenprint of Ed Hardy’s line embroidered into a distressed leather jacket to give it a motorcycle jacket look.


The embroidered detailing could get overwhelming at first glance but as I found myself getting hypnotized by it’s awesomeness, it’s really not that bad. Not at all.

How does Christian Audigier, the IT designer these days among celebrities with his funky hats, beanies, bold screenprint shirts and even glorious purses for Women, celebrates his 50th birthday? With a huge party of course. With famous friends nonetheless.

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Jul 11, 2008 04:30 AM
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If the ornate artistry of the tattoos on Angelina Jolie in the summer action thriller, Wanted, (both her real life tats and the temporary ones for the movie) have you jonesing to ink your body – but there is that little matter of the pain, not to mention the lifelong commitment – you can now consider a stylish alternative.

One of the hottest tattoo artists, California's Ed Hardy, famous for his colourful vintage burlesque tattoo prints, recently launched a swimsuit collection with designer Christian Audigier.

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Ed Hardy Brands
In 2002 Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art. Hardy appreciated the Asian sensibilities of the Ku collection and a license agreement was signed. Within two years, the collection had drawn the interest of large clothing companies. A decision was made by Hardy and Ku USA to form Hardy Life LLC, which holds the trademark ownership as well as the copyrights.

In 2004 Christian Audigier[2], licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. There are currently at least six Ed Hardy stores, located in Dubai, Los Angeles, Tucson, New York, Singapore and Sydney. Ed Hardy Designs also markets an energy drink, available in several different flavors.

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Michael Jackson hasn’t had a hit in a while, but instead of working on his next platinum album, he’s turning his eye towards fashion! The King of Pop has teamed up with Ed Hardy designer — and pal — Christian Audigier to launch a new line this fall. Audigier tells PEOPLE of the collaboration, “It’s the merging of the King of Pop with the king of fashion. Something explosive is going to happen.” As for Kitson owner Fraser Ross, who has already committed to carrying the line exclusively at launch, he tells PEOPLE that he has faith in the new line because “Michael Jackson is an international pop icon who has had a huge following throughout his career. I think people will think it’s hip to wear his line. Through all his ups and downs people still love him. He still has a huge fan base.” Tell us: Will you wear Michael Jackson’s new clothing line?

True Religion Apparel Inc announced the launch of its 2008 consumer print advertising campaign. The ad campaign represents the Company's first significant marketing investment and is aimed at growing consumer awareness of the True Religion brand.

The print advertisements will be featured in premier national fashion publications, such as Vogue, Teen Vogue, Vanity Fair, Harper's Bazaar, Elle, Lucky, InStyle, Maxim, and GQ, as well as several regional luxury lifestyle publications, such as Ocean Drive, Gotham, Angeleno, and LA Confidential.

Under the direction of True Religion founder, chairman, chief executive officer and creative director Jeffrey Lubell, the women's ad images were shot in Malibu, California by photographer Ashley Barrett, whose clients include Dior, Bloomingdale's, Elle, and Women's Wear Daily.

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Canada is known for many of its exports: lumber, maple syrup, marijuana and technology. You can now add high-end fashion label Dsquared2 to the list of things from Canada that everyone wants a piece of.

The Dsquared2 fashion clothing line was created about ten years ago by Dean and Dan Caten, a pair of Canadian brothers interested in clothes design. The brothers migrated to fashion-capital Milan, Italy where they debuted 35 pieces of clothing for their first men's collection just four years after arriving in Italy. The brothers debuted their first women's collection four years ago.

Since the launching of both lines, Dsquared2's designer clothes have been spotted on the likes of pop-queen Madonna, who asked the brothers to design the entire wardrobe for one of her tours after spotting Dsquared2's logo on the butt of a friend. Boyband-gone-badboy Justin Timberlake has also been seen wearing Dsquared2's clothing. This has helped build rapport for the fashion brand, adding visibility and cachet to the label.

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True Religion Brand Jeans is an American premium clothing line, established in December of 2002 by husband and wife team Jeffrey and Kym Lubell.

In the winter of 2002, True Religion debuted its denim products from its Los Angeles base. It now produces jackets, blazers, sweatshirts and t-shirts, in addition to jeans.

Defining characteristics include pockets with horseshoe-shaped stitching, pictures of Buddha playing the guitar, and twisted inseams. True Religion Jeans are very noticable because of the thick stitching and bright horseshoe on the butt pocket. True religion jeans sell for about $250

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